Financial institutions, automotive finance companies and dealers, insurers, retailers and telecommunications companies can now rely on Equifax’s CreditStyles Pro to differentiate households based on their likely credit availability, needs and usage.
The company recently introduced this CreditStyles Pro, preloaded with Detailed Credit Variables, Aggregated Risk Scores, Intent Indicators and Aggregated FICO Scores. These measures, scores and variables can be used alone or combined for advanced analytics throughout the customer lifecycle to enhance prospecting, targeting and account management.
All these capabilities help marketers to strategically distinguish between customers and prospects, and appropriately target specific households to inform both traditional customer management and online marketing efforts.
It even helps marketers and analysts to get insight on all types of credit usage, including bank cards, retail cards, consumer finance and various mortgage type loans.
"In today's market, companies are seeking economical options that can help them drive their prospecting, cross-sell, and risk applications," said Ian Wright, senior vice president of Business Strategy and Product Management Operations for Equifax's IXI Services. "CreditStyles Pro is unique within the industry as it provides comprehensive, up-to-date aggregated credit metrics at the household-level that maximizes companies' return on their marketing investment."
CreditStyles Pro also helps companies to differentiate prospects and select the products and services to be offered based on their likely credit capacity. In addition, the companies see an option to select consumers as per their credit limits and who are likely to maintain revolving balances.
Headquartered in Atlanta, Equifax operates or has investments in 18 countries and is a member of Standard & Poor's (S&P) 500 Index. The company is involved in organizing and assimilating data on more than 500 million consumers and 81 million businesses worldwide, and use advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.
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Edited by Braden Becker