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June 05, 2012

The Lensbury Implements EasyRMS, Strengthens European Presence in Easy Revenue Management Solutions



The Lensbury, a luxurious 4-star hotel, recently implemented the EzRMS automated Revenue Management System from EasyRMS, a prominent source of SaaS (News - Alert) Revenue & Yield Management solutions, to the international hotel industry. The addition strengthens the international properly portfolio of EasyRMS.

The hotel decided to leverage the EzRMS Core Module, enabling both forecasting and optimization based on Total Revenue across all market segments and room categories. Ivor Turner, hotel general manager at The Lensbury, is in charge of all commercial business activities.

"We have spent the last six months looking for a system to help us yield our accommodation business and we felt that EasyRMS was the best product for our needs,” Turner said. “We have now implemented a full Revenue Management process and are confident that we will grow our market share at the best rate achievable, and look forward to developing our business in partnership with EasyRMS."

The Lensbury has great location and offers guests a calm, friendly and tranquil atmosphere. The hotel is situated within 25 manicured acres and sits on the banks of the River Thames in southwest London.

The hotel has more than 400 trees and 171 beautiful rooms that come in a number of styles, ranging from the new Dutch Suite and executive bedrooms to the standard clubhouse bedrooms.

"I am delighted that the Lensbury have decided to invest in a revenue management system for the first time and have chosen EasyRMS, following the trend of many hotels who appreciate the need for a transaction based product, to help them maximize all revenues,” said Mike Gadbury, Vice President of Strategic Sales at EMEA, manager of the account. “We look forward to a long working relationship with them".

EasyRMS specializes in innovative technology and procedures within the hospitality industry. More than 1,000 international clients are using EasyRMS services. The company is focused on easing the current burden of strategic decision-making and implementation of revenue and yield management techniques and procedures across the globe.




Edited by Braden Becker
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