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January 20, 2012

The Crane Completes Successful Implementation of EasyRMS



Easy Revenue Management Solutions Ltd is a provider of SaaS (News - Alert) revenue and yield management solutions for international hospitality businesses. One of the latest entrants to the EasyRMS portfolio is The Crane, a Caribbean residential resort.

The Crane Resort & Residences is located on the Southeast Coast of Barbados. The property is purportedly popular and was listed among the “top 10 beaches in the world" by Lifestyles of the Rich and Famous.In a release, Tim Schulte, Senior Revenue Management Consultant – America said, “The Crane’s revenue management team were looking to automate some of their processes when they approached EasyRMS for solution. Most importantly, EzRMS meets the expectation the revenue team have from an automated RM system, through providing an accurate and detailed forecast, along with precise recommendations related to the unique nature of their property. The strategic team are able to utilize the system’s recommendations and yield rates according to fluctuating demand and the hotel’s performance can be tracked through extensive, yet uncomplicated / (or straight forward) / (or simple) reporting capabilities EzRMS has to offer.”

The resort completed its installation and training at the end of the second quarter of 2011. With this, the beach resort now makes use of the advantages that come from using EzRMS Core Module, Ez-QUOTE and Ez-COMPETE. With these elements, an upload of Opera V4 PMS and Pegasus NetREZ interfaces are also being utilized.

Tim said, “The hotel will be able to analyze the historical and future details stored in the property management database, centralized in one reporting system like EzRMS, which will help them accurately determine their position within the competitor market and to quickly make the right decisions about their pricing and yielding strategies to achieve profitable results. EzRMS allows the team to review and see this in detail daily, while in the past, this was a manual process and occurred less frequently.”

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Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Rich Steeves
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