Expense Management

Expense Management

November 03, 2011

Vindicia Announces New Enhanced Pricing Capabilities for its CashBox

Vindicia, a provider of SaaS (News - Alert) billing solutions, stated that its newly released enhanced pricing capabilities for its CashBox SaaS billing solution are supposed to equip digital businesses with tools to track and manage promotions, power to broaden acquisition and strengthen retention.

According to Vindicia, the Vindicia CashBox is designed with the underlying premise that SaaS billing is critical to drive the fundamentals of profitability. With CashBox, online merchants are able to create and grow predictable revenue streams while lowering ongoing customer acquisition costs. It is capable of catering to the needs of online merchants that provide intangible goods and services across a wide range of industries.

Billing is transitioning from just being an operational need to a game-changing marketing asset and Vindicia CashBox is helping users find new ways to market and sell digital goods. The newly released pricing capabilities are supposed to optimize merchants' customer acquisition and retention efforts by supporting periodic promotions and one-time coupons to supplement existing product or service pricing. Merchants can now deliver campaigns as a way to entice customers to join, renew, or upgrade their services/subscriptions in a controlled and focused manner.

Some of the notable features of CashBox are advanced payment logic; business model flexibility; global transition support; flexible merchandizing; billing administration; reporting; scalability and reliability; and more.

Officials with Vindicia noted that for far too long, online merchants have been pushing out coupons and promotions without truly understanding their full effect on subscriptions and renewals. With CashBox, merchants gain a much deeper insight into their campaigns – what's working, what's not and with whom – and can adjust in real-time for optimal results.

The company added that the latest product release follows a series of business awards acknowledging its market growth and success, including places on the Silicon Valley/San Jose Business Journal's Fast 50, the San Francisco Business Times' Top 100, Inc. Magazine's Inc. 500|5000, and Lead411's Top 200 Tech Companies.

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Jennifer Russell

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