A powerful billing system gives companies the competitive edge and also enables them to expand quickly. This is why Baltimore-based SocialToaster has entered into a partnership with Transverse and selected TRACT as its enterprise billing and payment solution.

TRACT, powered by Transverse, an innovator in online billing solutions, is capable of handling any billing need, according to company sources. TRACT is expected to manage complex revenue streams, allowing SocialToaster to focus on top line revenue growth, operational efficiency and automation.

SocialToaster is a SaaS (News - Alert)-based social marketing platform that helps promote Web content directly to an organization's social networks, which will help increase traffic. Online subscription billing is considered the future of productive business and officials say that TRACT is the future of integrated online billing.

"I am excited about our new relationship with Transverse and their ability to deliver enhanced cloud-based billing and payment functionality to complement our internal systems. Their SaaS billing solution, TRACT, will allow us to be proactive in the marketplace and give us greater flexibility in evolving our business model at the same rapid pace that social media is evolving," said Brian Razzaque, Founder & CEO, SocialToaster, in a press release.

Company officials stated that they are on the lookout for competitive billing solutions that can handle not just subscription models, but complex business models that involve dynamically generated or usage-based revenue as well.

Jim Messer, CEO, Transverse stated. "We are thrilled to be partnering with such an innovative company as SocialToaster. TRACT will allow SocialToaster to focus on top line revenue growth, operational efficiency and automation."

Transverse has won numerous awards for its innovation in billing, including Gartner's (News - Alert) coveted "Cool Vendor" award, being named to the FierceWireless "Fierce 15," as a top telecom technology company and the TMC Labs Innovation Award from Customer Interaction Solutions magazine for the CRM. component of bleep.

In a related news release, Transverse announced the general availability of TRACT, the industry’s first on-demand Dynamic Revenue Management platform.