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February 28, 2011

Startup Manilla Looking to Make Online Bill Paying a Snap



For most people, paying bills online is a monotonous and often painstaking process. With different levels of security for each site that accepts online transactions, some consumers may have to remember as many as a dozen different passwords and login IDs to pay all their monthly bills.

A new startup company named Manilla is looking to change all that.

Fully-owned by publishing giant Hearst Corporation (News - Alert), Manilla is a beta-test website aimed at helping consumers manage all their bills through one online destination. The new platform can be linked to nearly any company that offers online bill paying, including credit card firms, cable and phone providers, airline rewards programs and even financial institutions that manage mortgages.

Each account can be programmed to automatically send reminders and make payments – all through a single interface with one password. Furthermore, the site stops companies from clogging up your mailbox with paper bills.

While the website is certainly designed with the consumer in mind, Manilla is also built to help businesses cut costs; which is how the site plans on making money. Companies can partner with Manilla to offer their customers the ability to pay their bills via the new platform. For every customer that signs up for the service, Manilla will be paid a small fee.

“Right now, some companies can spend up to 75 cents on a single paper bill,” Jessica Insalaco, an executive vice president at Manilla, told the New York Times. “We want to work with these major companies to send us the bill, reducing the cost of the paper version, and we will act as the middleman to the consumer.”

Comcast and Citibank have both already agreed to partner with Manilla, CEO George Kliavkoff told Owen Thomas of Venture Beat.

The U.S. spends as much as $35 billion each year on printing and postage for bills and other invoices.


Beecher Tuttle is a TMCnet contributor. He has extensive experience writing and editing for print publications and online news websites. He has specialized in a variety of industries, including health care technology, politics and education. To read more of his articles, please visit his columnist page.

Edited by Tammy Wolf

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