Corporate Performance Management

Corporate Performance Management

April 15, 2011

Interlochen Center Implements Enrollment Management CRM from Enrollment Rx

Enrollment Rx, a provider of cloud-based higher-education Constituent Relationship Management (CRM) solutions, stated that its Enrollment Management CRM solution has helped Interlochen Center for the Arts move enrollment management into the cloud.

The Enrollment Rx CRM solution is built on the (News - Alert) cloud-computing platform and is capable of effectively and efficiently managing the enrollment process for the Arts Academy High School and Summer Arts Camp.

With Enrollment Rx, users can transform their enrollment services with software tools that reduce laborious activities, automate communications, and provide complete visibility into data records and documents as appropriate. This solution can deliver a combination of functionality, on-going enhancements, and opportunity for growth, at an affordable total-cost-of-ownership.

Roger Valade, Executive Director of Information Technology at Interlochen Center for the Arts stated that their previous CRM system was arcane and complicated, and didn't provide an online portal for students and parents. It wasn't meeting the needs of an institution launching itself into the 21st century. They wanted to replace the center’s aging, traditional-style ERP/CRM solution. Instead of designing and developing their own solution and running on it over their own infrastructure, the center opted for Enrollment Rx, a commercial solution built on a proven, well-respected ‘in-the-cloud’ platform.

With Enrollment Rx, Interlochen can acquire an expanded, customizable functionality for recruiting and managing admission candidates across the entire enrollment cycle and financial aid process.

The Interlochen Center for the Arts also acknowledged that the Enrollment Rx CRM has made enrollment incredibly user friendly, efficient and reliable and at the same time enabled the center to be more environmentally friendly with a completely online process.

“Enrollment Rx offers today's forward-thinking academic institutions powerful CRM functionality with the lowest total cost of ownership. By leveraging the cloud-based platform, Enrollment Rx helped Interlochen eliminate outdated and inefficient business processes, while providing a flexible solution to adapt to future plans”, stated Lawrence Levy, President of Enrollment Rx, in a press release.

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Rich Steeves

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