Lixto, a provider of Web data extraction and analysis, announced the launch of the 2011 version of its Price Intelligence Suite. This is aimed at companies who want to advance their competitive position through a more targeted and accurate pricing strategy.
The Price Intelligence Suite allows management to obtain the latest views on competitors’ pricing strategies by monitoring information on thousands of products and price points across multiple websites accurately.
Consumer products and online retail companies use the SaaS (News - Alert)-based suite to understand competitive pricing, qualitative rankings, and the impact of those changes on consumers and the competition.
“Price Intelligence Suite 2.0 will change the way consumer products companies and online retailers do business,” said Christian Koestler, president and CEO of Lixto, in a statement. “Advances in the field of price intelligence, such as those in this new version, will continue to fuel its acceptance as an industry best practice.”
The Price Intelligence Suite 2.0 is designed for a wide range of managers in the consumer products and online retail industries.
Knowing how many competitors sell identified products in specific markets, and with a full trend analysis, managers can make pricing decisions by evaluating the impact of pricing changes of competitors and their own companies.
The new suite’s advanced features include meet-or-beat forecasting with and without shipping charges, and measurement and simulation of price competitiveness in multiple, user-specified categories.
The new version offers qualitative customer rankings and review information. The qualitative information feature gives a complete picture of the competitive landscape.
Aggregated reports on consumer ratings of sellers, products on Web platforms and analysis of ratings to prices are also included.
Recently, Lixto announced that its Price Intelligence Suite has been chosen by Insight Direct, USA, a subsidiary of Insight Enterprises, a provider of brand-name information technology hardware, software and services, for advanced price and margin management.Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Janice McDuffee