Budgeting, Planning & Forecasting

Budgeting, Planning & Forecasting

November 22, 2011

Apriva Vend Generates Traction in Vending Market

The third quarter of 2011 proved to be exceptional for Apriva, a provider of end-to-end wireless transactions and secure information solutions. It reported robust growth in the both the bottler and independent operators sectors, which was attributed to the traction that Apriva Vend cashless payment solution was generating.

Rinaldo Spinella, executive vice president for unattended payments, Apriva, noted that more and more operators were recognizing the intrinsic value that card-based payments brought to their business and expected growth to escalate in 2012.

According to the company, although activations rose in both the bottler and independent operator sectors, Apriva Vend had shown exceptionally strong growth among independent vending operators, indicating that this section had discarded their cautious approach to cashless vending solutions and had begun to appreciate its potential for increasing sales, expanding margins, lowering costs and improving profitability.

Spinella commented on the growing acceptance by independent operators and said in a statement, “In a commoditized and price-compressed industry like vending, it is a message that is beginning to resonate.”

Apriva Vend’s comprehensive service incorporates system hardware and software, wireless connectivity, transaction and alarm reporting capabilities. Integration with leading payment processors and financial institutions is believed to have increased sales and overall productivity and profitability.

The company cites Rome Refreshments, a Houston-based operator which provides hot and cold beverages and snack items and Sun N’ Fun Vending, a Florida-based company that operates various games at shopping malls throughout the Sunshine State and claims that after the introduction of Apriva Vend, cashless vending, sales and revenue had increased. In addition, the costs associated with supporting cash payments had reduced.

From the perspectives of “reliability, efficiency, cash flow and profitability”, the company noted that Apriva Vend solution had really surpassed expectations.

In other news, Apriva recently announced that it has now expanded its roster of point of sale (POS) channel partners to more than 500. These organizations are actively reselling Apriva’s portfolio of wireless POS payment solutions and include a mix of merchant acquirers, independent sales organizations (ISOs) and wireless communications service providers located across the United States and Canada.

Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell

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