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National Survey Finds More Than 75% of Individual Investors Would Link Their Shopping Habits and Brand Loyalty to Stock Ownership, and They Desire Stock PerksDETROIT, Nov. 23, 2020 /PRNewswire/ -- An October 2020 survey, commissioned by consumer shareholder platform TiiCKER™ and conducted online by The Harris Poll, highlighted for the first time the large and untapped potential for connecting individual investors2 with the brands they know and love, and converting shareholders to customers. The national survey of more than 2,000 adults showed that 77% of individual investors would be more likely to buy shares of a publicly traded company if they were offered a shareholder perk, reward or product discount. With loyalty program adoption skyrocketing in recent years, the analysis emphasizes a growing desire by consumers and shareholders to be rewarded for their loyalty and brand advocacy. Individual investors aged 45-54 (85%) are significantly more likely than those aged 18-34 (74%) and 65+ (72%) to say this, and those with an annual household income of at least $75,000 (83%) are significantly more likely to say this than those with an annual household income of less than $50,000 (62%). Likewise, share ownership can affect purchase behavior and brand loyalty with 80% of individual investors agreeing that being a shareholder in a retailer, consumer product company or brand would make them more likely to be a customer of that company or buy their products. Those aged 35-64 are significantly more likely than those aged 18-34 to say this (87% vs. 73%), females were slightly more likely to be customers (82%) versus males (78%), and the likelihood was relatively consistent across racial lines with similar proportions of White (85%), Black (79%) and Hispanic (78%) investors all indicating their customer loyalty would be higher for the companies they own. The survey also found that 82% of individual investors would be likely to buy shares of stock of a company if they are a brand, product or retailer they love. Those with an annual household income of at least $50,000 are significantly more likely to say this than those with an annual household income of less than $50,000 (86% vs.69%) and support peaks among females aged 45-54 who are most likely (94%) to buy stock in the brands they love. "This survey data confirms what we have known anecdotally for decades – individual investors have the potential to be your best customers and also desire to be rewarded for their shareholder loyalty by the companies they own," said TiiCKER founder and CEO Jeff Lambert. "Although many individual investors rely on technical or fundamental analysis to pick individual stocks, these results indicate that the vast majority of investors 'buy what they know' and in turn 'shop what they own.' Regardless of an individual investor's age, income, ethnicity or education, 3 in 4 investors want to own the companies they love, will convert to customers and advocates for the brand, and want the perks of ownership." "Companies can now appeal to consumer shareholders with affinity and emotion and TiiCKER makes that possible through our accessible, tech-driven platform that verifies and connects individual investors with public companies and facilitates the stock perks and rewards desired by shareholders." Other findings regarding individual investor behavior from the TiiCKER/Harris poll included:
Launched earlier this year, TiiCKER is reinventing how individual investors are rewarded for brand loyalty by seamlessly connecting brands and shareholders through rewards and perks. TiiCKER's online community brings investors and public companies together in a uniquely meaningful way, providing insightful content to help investors discover and invest in the brands they buy every day. It's a place for individual investors to discover shareholder perks, and a platform for public companies to market to new investors, consumers and shareholders and tap into the $10.6 trillion in online investor account assets. By safely and securely linking online brokerages and leveraging TiiCKER trading partners, individual investors can view their investments and perks in one place.
Survey Method: About TiiCKER About The Harris Poll 1 Source: Worldmeter, Elaboration of data by United Nations, Department of Economic and Social Affairs, Population Division.
SOURCE TiiCKER |