Captora Releases Advanced Functionality for Industry Leading Paid Search Application

MOUNTAIN VIEW, Calif., Sept. 2, 2015 /PRNewswire/ -- Earlier this year, Captora announced its unique end to end multi channel marketing optimization platform, providing marketers with capabilities to create, manage and optimize targeted organic and paid campaigns. Marketers at leading B2B companies such as DocuSign, Zuora and Vocera Communications are using Captora to drive significant marketing ROI both via improved productivity (by scaling campaigns) and reduced customer acquisition cost (by advanced targeting).

Today, Captora, Inc. takes things up a notch, announcing the general availability of new market changing additions to its Paid Search Application. These new features extend the Paid Search application with advanced buyer segmentation and analytics capabilities, driving significant increases in efficiency and ROI.

With the launch of these capabilities, Captora continues to cement its place as a permanent fixture in the technology marketing stack as a multi-channel optimization platform with leaders such as DocuSign saying, "Captora has quickly become an integral part of our strategy to accelerate growth." - Robin Joy, VP of Web & Mobile, DocuSign.

Easy, Simple to Use and Powerful Buyer Segmentation Manager

Captora's buyer segmentation manager provides a number of options for marketers to split the audience thereby enabling the creation of targeted campaigns. With this release, marketers can create buyer segments based on industry affiliation in addition to device, location and keywords. Marketers can also create specific campaigns targeted to one or a combination of these segments called experiences. Further testing is available with alternate content with the creation of  "variations" tied to those experiences - all netting hyper-personalization which drives up conversions and ultimately, marketing ROI.

Flexible & Granular Multi-Dimensional Paid Search Analytics

Captora's new Paid Search Analytics capabilities complements the advanced segmentation support. The rich analytics platform allows digital marketers to drill down into their paid campaign performance right down to each experience/variation level, sliced by device, location and/or keywords. This level of granularity uncovers opportunities for expansion and optimization to maximize their marketing investment in Paid Search.

Vocera Communications, one of the first companies to use Captora's Paid solution, states "We've been a Captora customer for a while now and are impressed with the visibility, control and initial results we've experienced with the new paid application." - Marc Blakeney, Director, Digital & Demand Marketing at Vocera.

Captora's Paid application is available immediately as part of Captora's complete Digital Marketing Acceleration Platform. To learn more about Captora and sign up for a free digital healthcheck, go to www.captora.com

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SOURCE Captora

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