TMCnet News
New Book, The Art of Why, Illuminates Path to More Meaningful, Satisfying LifeFinancial professional, speaker and philanthropist Steve Luckenbach released his second book today, The Art of Why. Luckenbach draws on nearly 29 years of experience in the financial services industry to explain how personal fulfillment and setting and achieving goals come from understanding the why behind our actions. "Why shines a light into the darkness of habitual 'what' and 'how' thinking," Luckenbach said. "Even if you're cruising through life on a steady course with fair winds and calm seas, it's still worth asking 'why' from time to time, because we can all lose our way." The book contains five steps for achieving personal fulfillment, which include: 1. Admitting the lies you've been telling yourself 2. Recalibrating your pleasure center to the intrinsic and long term 3. Doing what demands the most courage 4. Becoming aware of your own thinking 5. Inducing a crisis Luckenbach is a regional vce president for Jackson National Life Distributors LLC (JNLD), the distribution and marketing arm of Jackson National Life Insurance Company® (Jackson®). He is also an engaging speaker known for his energetic presentations on behavioral finance, investor psychology, retirement, annuities and portfolio management. "The Art of Why is idealistic at a time when idealism, not ideology, is needed," Luckenbach said. "It's about hope, it asks painful questions and it helps readers find the courage to be accountable for their answers." In his first book, Don't Believe Everything You Think, Luckenbach uses an entertaining parable about three financial professionals who go to work one morning only to find Wall Street completely deserted. Through their journey, they discover the true meaning and value of their work. Prior to joining Jackson in 1995, Luckenbach worked for SunAmerica and Bankers Trust. He holds FINRA Series 7 and 63 registrations and is recognized as an authority in the financial services industry. He lives in Cincinnati with his wife Rebecca and their three children Gavin, Gabrielle and Grayson. For media inquiries, please contact Melissa Hernandez (303.224.7572). Jackson is the marketing name for Jackson National Life Insurance Company (Home Office: Lansing, Michigan), Jackson National Life Insurance Company of New York® (Home office: Purchase, New York) and Jackson National Life Distributors LLC.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150901006117/en/ |
