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Gen Re Study Offers New Insights into Consumers' Perspectives on Insurance ExchangesA new groundbreaking report published by Gen Re provides valuable information about consumers' thoughts and perceptions on insurance exchanges. "Insurance Exchanges - An Individual's Perspective" provides insights from consumers of all ages, from Millennials to Late Boomers, on their level of knowledge and propensity to purchase insurance through exchanges. "Since the implementation of the Affordable Care Act (ACA) the focus has been on how insurance exchanges would impact the benefits landscape, as well as the insurance industry overall," says Marcy Updike, Vice President, Market Research. "However, little has been done to learn what consumers think about purchasing products through an exchange. We set out to crack the code on what individuals understand and what their level of interest is in obtaining insurance products through an exchange." Some key takeaways from the report include:
Gen Re, a Berkshire Hathaway Company, is one of the leading life/health and property/casualty reinsurers in the world. Our North American life and health reinsurance company, General Re Life Corporation, has superior financial strength ratings among life and health reinsurers. Gen Re delivers tailor-made reinsurance programs and risk management solutions for the Life, Medicare Supplement, Critical Illness and Disability markets. Through our research, we also offer valuable information and insights. For more information, visit www.genre.com.
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