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Frequentz, Inc. Identifies Two Key Trends at Seafood Expo North AmericaPALO ALTO, Calif., March 27, 2015 /PRNewswire/ -- According to Frequentz, Inc., a global leader and champion of end-to-end visibility, the recent Seafood Expo North America yielded two key trends having global impact on the industry: seafood fraud and sustainability. The three-day event attracts over 20,000 international buyers and suppliers of seafood related products, equipment, and services, and has become an important industry forum to highlight current news from the epicurean, to fishery, to advocacy, while also addressing trends and challenges via the numerous breakout sessions. "The unfortunate challenges we face with seafood fraud and sustainability, also happen to be topics I am deeply passionate about. IUU fishing accounts for losses of as much as $23 billion a year to the international fishing industry. Global track and trace solutions are key to helping protect both the oceans, fishermen, fisheries, processors and retailers through transparency into the seafood supply chain," said Frankie Terzoli, VP of Global Sales, Seafood. Many attendees were concerned that Illegal, Unreported, and Unregulated (IUU) fishing is undermining economic and environmental sustainability of fisheries and fish stocks around the world. Seafood fraud and species substitutions occur regularly, cheating consumers out of what they ordered and putting public health at risk. This practice also leads to overfishing and other farming practices that harm other marine life and the environment, making it difficult to sustain a healty ocean. The Solution Frequentz's solution for seafood traceability includes global tracing capabilities that help companies in their sustainability initiatives while also including GS1 Global Standards, but not limited by them. Beginning with the catch location, method and species, seafood's unique identifiers can now travel along the chain of custody to processors, retailers and restaurants. Further authentication capabilities will be possible with the planned incorporation of DNA testing. Frequentz also offers a mobile app that validates the date and origin of seafood within the supply chain by capturing important attributes events as it moves through the supply chain via a Unique Identifier on the seafood labeling. Frequentz is successfully collaborating with MSC, NOAA, OCEANA and other NGOs to combat Illegal, Unreported, and Unregulated Fishing to ensure sustainability by assigning and verifying the actual catch location at any point in the supply chain in addition to processes that include genome testing. About Frequentz Contact: Mia West
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/frequentz-inc-identifies-two-key-trends-at-seafood-expo-north-america-300056882.html SOURCE Frequentz |