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Mouser Team Wins Top Marketing Honors from ECIADALLAS & FORT WORTH, Texas --(Business Wire)-- Mouser Electronics, Inc., the global authorized distributor with the newest semiconductors and electronic components, congratulates its Marketing Team for winning several top Electronics Choice Industry Awards from the Electronic Components Industry Association (ECIA) at the ECIA's annual executive conference on October 27 in Chicago. 
Mouser's Marketing Team was recognized for marketing excellence with six top awards from the Electronic Components Industry Association (ECIA). Pictured are two of the six awards. (Photo: Business Wire) The ECIA, the industry's leading non-profit organization dedicated to supporting the expanding needs and interests of the authorized electronics supply chain, honored Mouser's Marketing Team for its creativity in multiple areas. The Mouser team won Best Brand/Image Digital for "It's Hip to Be Square" advertising campaign featuring a striking graphic of the newest semiconductor chips. Mouser received both the ECIA and the People's Choice Awards for Best Video Production for its "What is MultiSIM BLUE" video on the new free circuit design tool for engineers. To view the winning video, visit www.mouser.com/MultiSimBlue. Also earning both ECIA and People's Choice Awards for Best Co-Op Marketing were Mouser's marketing campaigns for the newest products of its valued supplier partners Philips Lumileds and TE Connectivity. Mouser's internal communications newsletter for employees, Momentum (News - Alert), won the top award from ECIA for Best Internal Branding and Communications. Finally, Mouser received the ECIA Community Activism Award for its support of STEM-related educational programs, including FIRST® Robotics. "We'd like to thank the ECIA for these industry awards," said Kevin Hess, Mouser Vice President of Technical Marketing. "Our Marketing Team works very hard to produce outstanding results for Mouser and our suppliers. They deserve the kudos for their creativity and dedication. These awards give recognition to their hard work and acknowledge the outstanding digital expertise and creative talents of the team." The Annual ECIA Marketing Awards present an opportunity to gain national recognition for marketing excellence for members of the ECIA organization. Since 2002, this competition has celebrated the electronic component industry's devotion to marketing their brands and supporting the industry's non-profit association. Another top ECIA Award given on Monday went to Mouser's Director of Quality Chuck Amsden, who received the ECIA Distinguished Service Award for his tireless service to the industry's quality issues, including anti-counterfeit parts mitigation. "It is a great honor to be recognized by the ECIA, an organization vital to our industry," Amsden stated. For more on this Service Award, click here or visit www.mouser.com/pressroom. With its broad product line and unsurpassed customer service, Mouser caters to design engineers and buyers by delivering What's Next in advanced technologies. Mouser offers customers 20 global support locations and stocks the world's widest selection of the latest semiconductors and electronic components for the newest design projects. Mouser Electronics' website is updated many times daily and searches more than 10 million products to locate over 4 million orderable part numbers available for easy online purchase. Mouser.com also houses an industry-first interactive catalog, data sheets, supplier-specific reference designs, application notes, technical design information, and engineering tools. About Mouser Electronics Mouser Electronics, a subsidiary of TTI, Inc., is part of Warren Buffett's Berkshire Hathaway family of companies. Mouser is an award-winning, authorized semiconductor and electronic component distributor, focused on the rapid introduction of new products and technologies to electronic design engineers and buyers. Mouser.com features more than 4 million products online from more than 500 manufacturers. Mouser publishes multiple catalogs per year providing designers with up-to-date data on the components now available for the next generation of electronic devices. Mouser ships globally to more than 400,000 customers in 170 countries from its 492,000 sq. ft. state-of-the-art facility south of Dallas, Texas. For more information, visit http://www.mouser.com. About ECIA The Electronic Components Industry Association (ECIA) is made up of the leading electronic component manufacturers, their manufacturer representatives and authorized distributors. ECIA members share a common goal of promoting and improving the business environment for the authorized sale of electronic components to the end customer. Comprised of a broad array of leaders and professionals representing all phases of the electronics components supply chain, ECIA is where business optimization, product authentication and industry advocacy come together. ECIA members develop industry guidelines and technical standards, as well as generating critical business intelligence. For more information, visit www.ecianow.org or call 678-393-9990. Trademarks Mouser and Mouser Electronics are registered trademarks of Mouser Electronics, Inc. All other products, logos, and company names mentioned herein may be trademarks of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141030006697/en/ |
