[October 30, 2014]

NRTC Welcomes Greg Santoro as Chief Marketing and Strategy Officer

The National Rural Telecommunications Cooperative (NRTC (News - Alert)) this week welcomes Greg Santoro to the newly created position of chief marketing and strategy officer.

"Greg's job will be to work with our business units, our corporate staff, the board, and me, to extend NRTC's products and offerings, to invest in new technologies that are relevant to our members, and in the end, to do what we're all doing as rural cooperatives - bring economic development and technology parity to rural America," said NRTC CEO Tim Bryan. "Greg will lead all of our efforts to expand solutions to members."

"New communications technologies have the greatest potential for positive change in rural America. As someone who grew up in a rural area, I understand the challenges and I look forward to the opportunity of developing new ideas and solutions to help NRTC meet its mission," Santoro said.

Santoro previously was chief marketing and strategy officer for NII Holdings Inc., which provides mobile communications services to nearly 10 million users in Latin America. He led NII's corporate branding and product, and strategy efforts and developed more than 40 new products, services and handsets.

Earlier, Santoro held the positions of vice president of product innovation at Sprint Nextel (News - Alert) Corp. and vice president of products and services for Nextel Communications, Inc. At Nextel, he managed a team of over 250 product, marketing, business and web development professionals. He was responsible for introducing several industry innovations including the first Java-based mobile app platform, the first PTT enabled Blackberry as well as one of the earliest GPS installation and location services for mobile phones in the United States.

He also has held executive positions BellSouth (News - Alert).net and Digital Equipment Corp. Santoro is a graduate of the University of Vermont in Burlington, VT and has Masters' degrees in Engineering Management and Business Administration from Northwestern University in Evanston, IL.

About NRTC

The National Rural Telecommunications Cooperative (NRTC) represents the advanced telecommunications and information technology interests of 1,500 rural utilities and affiliates in 48 states. We help rural electric and telephone utilities strengthen their businesses with solutions uniquely suited to the needs of rural consumers.

NRTC was founded in 1986 by electric cooperatives, the National Rural Electric Cooperative Association (NRECA) and the National Rural Utilities Cooperative Finance Corporation (CFC).

NRTC provides products and services developed specifically to meet the needs of rural utilities and their customers, such as high-speed Internet access via satellite, full service Internet access and support, integrated smart grid technologies and energy efficiency solutions, wireless technologies, long distance programs, mobile phone service, IP backbone services and programming distribution rights for video providers.

NRTC is driven by our members' commitment to provide their communities with innovative telecommunications solutions and a vision for continued viability. NRTC helps ensure our members' success by aggregating their individual buying power, negotiating national contracts, and supporting business solutions which expand their service offerings. NRTC remains focused on bringing advanced telecommunications solutions to rural America.

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