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Inuvo, Inc. Reports Third Quarter Sequential Revenue Increases 19% and Net Income of $0.02 per Share
[October 30, 2014]

Inuvo, Inc. Reports Third Quarter Sequential Revenue Increases 19% and Net Income of $0.02 per Share


(Marketwire Via Acquire Media NewsEdge) CONWAY, AR -- (Marketwired) -- 10/30/14 -- Inuvo, Inc. (NYSE MKT: INUV), an Internet marketing and technology company that delivers purchase-ready customers to advertisers through a broad network of desktop and mobile websites and apps, today announced net income of $403,000 or $0.02 per diluted share for the third quarter of 2014. Revenue for the quarter was $13 million, compared to $10.9 million in the second quarter of 2014 and $14.5 million for the third quarter of 2013. Adjusted EBITDA was $1.2 million in the third quarter of 2014 compared to $1.2 million in the second quarter of 2014 and $1.5 million in the third quarter of 2013.



"Sequential growth and net income have so far exceeded our expectations in 2014. We have been able to deliver solid results across the board through the first nine months with both business segments reporting double digit compounded sequential quarterly growth while also positively contributing to our mobile expansion objectives, where revenue in the quarter reached 49% of the total," stated Richard Howe, Chairman and Chief Executive Officer of Inuvo. "We believe we are on the right track with solid quarterly financial performance, a stronger balance sheet and the successful transition out of a product line that represented half of 2012's revenue." Third Quarter 2014 Highlights Net income was $403,000 or $0.02 per diluted share. ALOT sites and applications revenue was $5.6 million, a 187% improvement over 2013. Adjusted EBITDA, a non-GAAP measure, was $1.2 million. The Partner Segment grew 27% and the Owned & Operated Segment grew 10% sequentially. Revenue and quality per lead delivered to clients had double digit percentage improvements. Appbar revenue was less than $350,000 dollars. First Nine Months 2014 Highlights Net income was $1.5 million or $0.06 per diluted share, a 100% improvement over 2013. ALOT sites revenue was $14.1 million, a 134% improvement over 2013. Adjusted EBITDA was $3.7 million unchanged from the first nine months of 2013. Revenue has grown from $10.1 million, to $10.9 million, to $13 million in the first, second and third quarters, respectively.

The Inuvo business is managed along two segments, the Partner Network and the Owned and Operated Network. The Partner Network facilitates transactions between advertisers and our partners' websites and applications. The Owned and Operated Network designs, builds and markets mobile-ready consumer websites and applications under the ALOT brand. The segments share the utilization of the company's core ad delivery technology platform.


Three-month financial results for the period ended September 30, 2014 Net revenue for the three months ended September 30, 2014, was $13 million as compared to $14.5 million for the three months ended September 30, 2013. While there were both increases in the Owned and Operated Network and decreases in the Partner Network over this period, the principal reason for the overall decline revolves around the stated strategy to transition out of the Appbar product. Appbar revenue for the three months period decreased from $1.75 million in 2013 to $0.35 million in 2014 and for the nine month period decreased from $9.3 million in 2013 to $1.87 million in 2014. We expect the Appbar revenue to be near zero by the end of 2014. In addition, we incurred lower revenue but higher margin in the Partner Network in the quarter ended September 30, 2014 compared to the same quarter last year due to a focus on delivering higher quality clicks and the continued enforcement of publisher contract terms and conditions associated with that strategy. Revenue in our Owned and Operated Network was $5.9 million in the third quarter of 2014 compared to $3.7 million in the same quarter last year and reflects the transition from toolbar to content rich websites and applications within the segment. Though Marketing expense was higher in the third quarter 2014 compared to the same quarter last year due to the launching of owned & operated websites and applications, both Compensation expense and Selling, general and administrative expense ran below last year.

For the quarter ended September 30, 2014, Adjusted EBITDA, a non-GAAP measure was $1.2 million largely unchanged from the third quarter of 2013. The Company reported net income of $403,000, or $0.02 per diluted share, for the three months ended September 30, 2014.

Balance Sheet as of September 30, 2014 Cash and cash equivalents totaled $3.5 million at September 30, 2014. Current assets and total assets were $9 million and $25.8 million, respectively and current liabilities and total liabilities were $11.1 million and $18.4 million, respectively, as of September 30, 2014. Bank debt was reduced to $4.5 million from $6.1 million at December 31, 2013. Stockholders' equity was approximately $7.4 million at September 30, 2014.

Conference Call Information Date: Thursday, October 30, 2014 Time: 4:15 p.m. EDT Domestic Dial-in number: 1-877-681-3374 International Dial-in number: 1-719-325-4749 Live webcast: http://public.viavid.com/index.php?id=111574 In addition, the call will be webcast on the Investor Relations section of the Company's website at http://investor.inuvo.com/events_and_presentations where it will also be archived for 45 days. A telephone replay will be available through Thursday, November 13, 2014. To access the replay, please dial 1-877-870-5176 (domestic) or 1-858-384-5517 (international). At the system prompt, enter the code 3233229 followed by the # sign. You will then be prompted for your name, company and phone number. Playback will then automatically begin.

About Inuvo, Inc.

Inuvo®, Inc. (NYSE MKT: INUV) is an Internet marketing and technology company that delivers purchase-ready customers to advertisers through a broad network of desktop and mobile websites and apps. To learn more about Inuvo, please visit www.inuvo.com.

Forward-looking Statements This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to our lack of profitable operating history, changes in our business, potential need for additional capital, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2013 and our most recent Form 10-Q. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

INUVO, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited) September 30, December 31, 2014 2013 -------------- -------------- Assets Current assets Cash $ 3,459,946 $ 3,137,153 Accounts receivable, net 5,105,414 3,609,825 Unbilled revenue 19,013 24,472 Prepaid expenses and other current assets 426,189 510,968 -------------- -------------- Total current assets 9,010,562 7,282,418 Property and equipment, net 1,031,956 1,188,566 Goodwill 5,760,808 5,760,808 Intangible assets, net 9,728,823 10,324,326 Other assets 229,247 379,513 -------------- -------------- Total assets $ 25,761,396 $ 24,935,631 ============== ============== Liabilities and Stockholders' Equity Current liabilities Accounts payable $ 6,642,228 $ 6,235,533 Accrued expenses and other current liabilities 2,772,990 2,386,226 Term and credit notes payable, current portion 1,659,942 2,548,333 -------------- -------------- Total current liabilities 11,075,160 11,170,092 Deferred tax liability 3,713,205 3,788,903 Term and credit notes payable, long term 2,833,333 3,595,300 Other long-term liabilities 775,399 1,039,470 -------------- -------------- Total liabilities 18,397,097 19,593,765 Total stockholders' equity 7,364,299 5,341,866 -------------- -------------- Total liabilities and stockholders' equity $ 25,761,396 $ 24,935,631 ============== ============== INUVO, INC.

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (Unaudited) Three Months Ended Nine Months Ended September September September September 30, 2014 30, 2013 30, 2014 30, 2013 ----------- ----------- ----------- ----------- Net revenue $13,026,011 $14,509,050 $34,089,761 $43,559,257 Cost of revenue 5,910,719 8,183,064 14,253,649 22,628,243 ----------- ----------- ----------- ----------- Gross profit 7,115,292 6,325,986 19,836,112 20,931,014 Operating expenses Marketing costs 4,277,446 2,939,584 11,555,731 10,625,638 Compensation 1,192,227 1,412,842 3,431,237 4,727,936 Selling, general and administrative 1,180,940 1,360,610 3,245,904 5,270,986 ----------- ----------- ----------- ----------- Total operating expenses 6,650,613 5,713,036 18,232,872 20,624,560 ----------- ----------- ----------- ----------- Operating income 464,679 612,950 1,603,240 306,454 Other expense, net (84,870) (98,451) (285,973) (271,448) ----------- ----------- ----------- ----------- Net income from continuing operations before taxes 379,809 514,499 1,317,267 35,006 Income tax benefit - 75,699 75,698 237,946 ----------- ----------- ----------- ----------- Net income from continuing operations 379,809 590,198 1,392,965 272,952 Net income from discontinued operations 23,065 49,601 66,959 457,709 ----------- ----------- ----------- ----------- Net income 402,874 639,799 1,459,924 730,661 Other comprehensive income Foreign currency revaluation - (294) - (418) ----------- ----------- ----------- ----------- Total comprehensive income $ 402,874 $ 639,505 $ 1,459,924 $ 730,243 =========== =========== =========== =========== Earnings per share, basic and diluted From continuing operations $ 0.02 $ 0.03 $ 0.06 $ 0.01 From discontinued operations - - - 0.02 =========== =========== =========== =========== Net income $ 0.02 $ 0.03 $ 0.06 $ 0.03 =========== =========== =========== =========== Weighted average shares outstanding Basic 23,445,771 23,291,468 23,485,052 23,278,003 Diluted 24,143,194 23,447,301 23,855,148 23,329,551 By Segment (Unaudited): Net revenue Partner Network $ 7,089,584 $10,807,377 $18,110,706 $28,232,281 Owned and Operated Network 5,936,427 3,701,673 15,979,055 15,326,976 ----------- ----------- ----------- ----------- Total $13,026,011 $14,509,050 $34,089,761 $43,559,257 =========== =========== =========== =========== Gross profit Partner Network $ 1,207,382 $ 2,793,999 $ 4,024,984 $ 6,456,050 Owned and Operated Network 5,907,910 3,531,987 15,811,128 14,474,964 ----------- ----------- ----------- ----------- Total $ 7,115,292 $ 6,325,986 $19,836,112 $20,931,014 =========== =========== =========== =========== INUVO, INC.

RECONCILIATION OF NET INCOME FROM CONTINUING OPERATIONS BEFORE TAXES TO ADJUSTED EBITDA (Unaudited) Three Months Ended Nine Months Ended September September September September 30, 2014 30, 2013 30, 2014 30, 2013 ----------- ----------- ----------- ----------- Net income from continuing operations before taxes $ 379,809 $ 514,499 $ 1,317,267 $ 35,006 Interest expense, net 84,870 98,451 285,973 271,448 Depreciation 225,924 409,685 725,231 1,619,719 Amortization 198,501 198,501 595,503 944,168 Stock-based compensation 279,970 239,353 658,800 539,766 Severances and other non- recurring, non-cash items 8,074 (623) 126,017 264,190 ----------- ----------- ----------- ----------- Adjusted EBITDA $ 1,177,148 $ 1,459,866 $ 3,708,791 $ 3,674,297 =========== =========== =========== =========== Reconciliation of Net Income from Continuing Operations before Taxes to Adjusted EBITDA In addition to disclosing financial results in accordance with United States generally accepted accounting principles ("GAAP"), our earnings release contains the non-GAAP financial measure "Adjusted EBITDA." Adjusted EBITDA is not a measure of performance defined in accordance with GAAP. However, management believes that Adjusted EBITDA is useful to investors in evaluating the Company's performance because Adjusted EBITDA is a commonly used financial analysis tool for measuring and comparing companies in the Company's industry in areas of operating performance.

Management believes that the disclosure of Adjusted EBITDA offers an additional view of the Company's operations that, when coupled with the GAAP results and the reconciliation to GAAP net income, provides a more complete understanding of the Company's results of operations and the factors and trends affecting the Company's business.

We present Adjusted EBITDA as a supplemental measure of our performance. We defined Adjusted EBITDA as net income from continuing operations before taxes plus (i) interest expense, net, (ii) depreciation, (iii) amortization, (iv) stock-based compensation, and (v) accrued severance and other non-recurring, noncash expense. These further adjustments are itemized above. You are encouraged to evaluate these adjustments and the reasons we consider them appropriate for supplemental analysis. In evaluating Adjusted EBITDA, you should be aware that in the future we may incur expenses that are the same or similar to some of the adjustments in the presentation. Our presentation of Adjusted EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items.

Inuvo, Inc.

Wally Ruiz Chief Financial Officer 501-205-8397 Email Contact or Investor Relations Capital Markets Group Alan Sheinwald 914-669-0222 Email Contact Source: Inuvo, Inc.

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