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Paxata Wins Ventana Research 2014 Technology Innovation Award for Information OptimizationREDWOOD CITY, Calif. --(Business Wire)-- Paxata, the first unified Adaptive Data PreparationTM platform built from the ground-up to address the next generation of data integration, quality, enrichment, collaboration and governance needs for business analytics, was recognized by Ventana Research as the winner of the 2014 Technology Innovation Award for Information Optimization. "The Technology Innovation Awards acknowledge and honor the technology that matters most to business and IT and recognize technology innovations that do the most to improve productivity and outcomes," said Mark Smith, CEO and Chief Research Officer of Ventana Research. "Paxata has gone the extra mile for its customers by contributing significant advancements to the emerging self-service data preparation industry." Paxata is a cloud-based, self-service solution powered by IntellifusionTM, the proprietary semantic fusion and machine learning engine which enables proactive preparation by automatically detecting data types, relationships, patterns, anomalies and errors, combined with a highly interactive visual experience. These advancements have dramatically reduced the most time-intensive data preparation steps within the analytics lifecycle, empowering analysts at market-leading companies like Dannon, Box (News - Alert) and New Relic to drive greater value from their information management efforts and investments. "In the past two decades enterprises have needlessly struggled with low, rigid and overly complex methods for preparing data for analytics. Over the past year, Paxata has addressed this customer need to streamline and automate data preparation processes to enable informed decision-making with a powerful solution that is easy to use," said Nenshad Bardoliwalla, Co-Founder and Vice President of Products at Paxata. "We are pleased to be recognized by Ventana Research for our innovative data preparation platform that dramatically saves time and increases flexibility in how businesses can use data no matter where it comes from or what condition it is in." About Ventana Research Technology Innovation Awards Presented annually, Ventana Research identifies the technologies that have had or have the potential to have the most striking positive impact on business and honor their providers. The awards recognize pioneering vendors that contribute advancements in technology that drive change and increased value for organizations worldwide. The Technology Innovation Awards, the largest business and technology awards program in the industry, cover 28 categories spanning from predictive analytics to wearable computing to customer excellence. Submissions were evaluated by Ventana Research based on an established set of awards program criteria and can be accessed at www.ventanaresearch.com/awards. About Paxata Paxata delivers the first purpose-built Adaptive Data Preparation solution for enterprise business analysts, to enable the transformation of raw data into rich, analytics-ready data. Paxata partners with industry-leading Big Data and Business Intelligence solutions providers such as Cloudera, and seamlessly connects to BI tools, including Tableau, Qlik and Microsoft (News - Alert) Excel to greatly accelerate the time to actionable business insights. Visit http://www.paxata.com, follow @Paxata, connect on linkedin.com/company/paxata, follow us at http://www.facebook.com/paxata and watch us on http://www.Youtube.com/PaxataTV.
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