TMCnet News
Toyota Financial Services Contracts ChannelNet to Increase Online Customer Loyalty and RetentionDEARBORN, Mich. --(Business Wire)-- ChannelNet, a leader in digital marketing, sales and service solutions, announced a new contract to provide web-based customer lifecycle communications for Toyota Financial Services (TFS). The company's software, ChannelNet SiteBuilder™, uses a needs-based marketing approach that will give the automotive captive the ability to target and personalize each interaction as the customer progresses through the ownership lifecycle. "We are honored to work with Toyota Financial Services," said Paula Tompkins, CEO and founder of ChannelNet. "Our goal is to support TFS with dynamic, personal web experiences that increase customer satisfaction and drive loyalty. It's all about sending customers relevant information at the right time." The technology provides a comprehensive customer lifecycle solution starting with the welcome, continuing through contract termination and ultimately another purchase. The self-service solution will also increase the cross-selling opportunities for the brands and their dealers. Based on industry standards, the software creates a transparent flow of data from segregated or silo systems, giving the customer access to the dealer, brand and finance information all in one place. Other ChannelNet automotive customers include Ally Auto, Audi Financial Services, BMW Financial Services, Fiserv, Hyundai Motor Finance, Kia Motor Finance, RouteOne, Volkswagen Credit and Southeast Toyota. TFS provides retail and wholesale financing, retail leasing, vehicle protection plans, and other financial services to more than 1,300 authorized Toyota, Lexus and Scion dealers in the U.S. About ChannelNet A software-as-a-solution (SaaS (News - Alert)) provider, ChannelNet is a leader and a pioneer in delivering digital customer acquisition, retention and conquest services that integrate a multi-channel sales environment. The company specializes in marketing automation and sales solutions for corporations with retail outlets. Privately held, it was founded more than 25 years ago and is based in Dearborn, Michigan. It has a Western U.S. office in Sausalito, California. For more information, visit www.channelnet.com.
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