|[February 11, 2013]
Research and Markets: Alumni Relations Benchmarks, 2013 Edition: Private Colleges in the Sample Had a Mean of 2.93 FTE Employees in Their Alumni Relations Offices
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/7dhwpm/alumni_relations)
has announced the addition of the "Alumni
Relations Benchmarks, 2013 Edition" report to their offering.
This 160-page report is based on a survey of 89 American colleges and
universities and covers a broad range of issues of interest to alumni
and advancement professionals including but not limited to: trends in
staffing the alumni office, use of the alumni office's work time, alumni
office budgets and priorities, governance of the alumni relations effort
and level of cooperation among various administative units and alumni
organizations. The study provides highly detailed data on alumni
participation rates in various kinds of alumni activities, including
reunions, and a close look at alumni department budgets including
salaries, travel, promotion, costs of alumni clubs and events.
Just a few of the report's many findings are that:
39.58% of alumni affairs offices spend 10+ to 20 hours of staff time per
week on online tasks such as editing the website, compiling and sending
email lists and alumni newsletters, developing web ads, etc., whereas
27.08% spend 10 hours or less on this work and 25% spend between 20+ and
40 hours on it. 8.33% of alumni offices spend more than 40 hours of
staff time per week on online tasks.
Nearly 45% of colleges in the sample performed their last major alumni
survey in-house, while 4.17% did so with the assistance of a consultant
and 26.04% outsourced it entirely to a research or consulting firm.
20.83% of colleges in the sample, 27.27% of public colleges and 12.2% of
private colleges, have a reunion of some kind for alumni that graduated
within the past two years.
38.54% of alumni offices in colleges in the sample have a presence on
YouTube (News - Alert), including 50% of those in colleges with more than 6,000
For more information visit http://www.researchandmarkets.com/research/7dhwpm/alumni_relations
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