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Martini Media Experiences Record Growth in UK, Increases Reach to Affluent Audience
LONDON, Feb 11, 2013 (MARKETWIRE via COMTEX) --
Martini Media, the digital media and content platform for engaging
the audience with the most money and influence online, announced
record growth in the UK in 2012. With the addition of key publishing
partners, the expansion of its B2B and luxury brand portfolio, and
significant new hires, Martini Media's UK division saw revenues grow
by 4x in 2012.
Martini Media established a UK footprint with its acquisition of The
Digital Partnership (TDP), the UK's only business-to-business (B2B)
online advertising network, in 2011. Since the acquisition, the UK
business has expanded its publisher network to include a variety of
highly engaging web sites organised across multiple lifestyle and
business categories. Martini Media's diverse publishing partners have
been carefully selected to include those with engaging content, the
ability to run high-impact rich media, and those indexing high for
reaching AB1 professionals with household incomes over GBP 50K.
Per December 2012 comScore data, Martini Media's UK network has a
greater reach to professionals earning over GBP 50K than The
Economist, The Telegraph and other top-tier media companies in the
UK. Martini Media's network spans the 'traditional' web as well as
the mobile web, providing opportunities to advertise in newer,
brand-friendly rich media formats across computers, smartphones and
tablets.
Despite a challenging UK economy, advertising on the internet and
mobile phones increased by 12.6% to a record six-month high of GBP
2.59 billion in the first half of 2012 -- up by over GBP 294 million
from GBP 2.30 billion in the first half of 2011, according to the
latest Internet Advertising Bureau UK (IAB) advertising expenditure
report, conducted by PwC. The outlook for 2013 is equally positive,
led by the growth of rich media, video, and mobile. Martini Media,
one of the first to adopt IAB's Rising Stars rich media ad units,
will continue to leverage these engaging ad formats to help its
clients reach the most valuable audience, at scale.
Integrating premium content within these rich media ad units will be
a central focus in 2013. With the lines between paid, owned, and
earned media becoming blurred, it's crucial for marketers to find
more cost-effective and impactful means of engaging consumers. As a
result, content marketing has quickly become a key part of the
marketing mix. Martini Media will announce several key content
partnerships in the coming months.
"We are extremely excited about these new partnerships," said Matt
Gower, European MD Martini Media. "These initiatives will help the
world's top brands increase their reach into digital audiences with
the greatest buying power -- those earning over GBP 50,000 a year --
both at work and at play. The integration of premium publisher
content into the Rising Star advertising units has dramatically
improved engagement rates for our advertisers and continues to drive
value and revenue for our publishing partners."
In support of the company's growth, Martini Media announced that
well-known executives, Kate Morgan and Sonia Srivastava, have joined
the company as well. Ms. Morgan, formerly Head of Advertising
Operations from Mindshare, is responsible for Advertising Operations
across Europe. Ms. Srivastava, who joined the company from the
Financial Times, serves as an Account Director helping build the
European-based advertisers for Martini Media.
About Martini Media
Martini Media is the digital media and content
platform for engaging the audience with the most money and influence
online. With more than 1,000 publishers organised across multiple
lifestyle and business verticals, Martini Media has helped the
world's leading brands reach over 125 million consumers across the
globe that invest in their passions at work and play. Martini Media's
full-service marketing capabilities encompass display, video, mobile,
social, and audience targeting to effectively engage the most
valuable audience online at scale. Since 2008, Martini Media has been
the premier media destination where influence meets affluence.
Headquartered in San Francisco, Martini Media has offices in New
York, Chicago, Detroit, Los Angeles, and London. Visit
www.martinimediainc.com to learn more.
Media Contact
Aimee Kessler Evans
T: 905-867-9858
E. Email Contact
SOURCE: Martini Media
http://www2.marketwire.com/mw/emailprcntct id=8579406BA5BBFA87
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