|[November 15, 2012]
It's Morphin Time: Kideo and Saban Brands Unveil First-of-Its-Kind 3D Experience for Power Rangers Fans
NEW YORK --(Business Wire)--
the leading creator of personalized and branded video products, has
partnered with Saban
Brands to create the first-ever collection of personalized Power
Rangers Samurai DVDs and digital video shorts. Utilizing Pix
3D, a new cutting-edge photo-personalization technology developed by
Kideo's parent company PixFusion, fans of the beloved television series
can transport themselves into one of the action-packed episodes from the
season and become an actual Samurai Power Ranger. The new personalized
videos, available this fall, will allow fans worldwide to "morph" into
their favorite Ranger.
Fans of the No. 1 live-action kids series will have a chance to battle
evil and step into the famous color-coded battle suits and matching
helmets with the launch of the new personalized Power Rangers Samurai
experience. To star in a Power Rangers Samurai episode,
users upload an existing image from their computer or Facebook (News - Alert) account.
PixFusion's patented 3D image modeler technology then transforms the
photo into a 3D image, capturing facial expressions and mouth and eye
movement, enabling users to "morph" into the live-action adventure. The
3D photo-personalized Power Rangers Samurai products will be
available at www.Kideo.com.
Personalized full-length episodes on DVD will retail for $29.99, while
digital video shorts will also be available for download and streaming.
Following its introduction in 1993, Saban's Power Rangers quickly
became the most watched children's television program in the United
States. Emphasizing the importance of teamwork, responsibility and
helping others, the series was seen in more than 60 countries,
translated into numerous languages, and was a mainstay in the most
prominent internationalchildren's programming blocks.
"Power Rangers has been one of the leading pop culture character
brands for nearly 20 years," said Rich Collins, Chief Executive Officer,
PixFusion. "We feel the property has remained a perennial favorite by
presenting the powerful idea of ordinary kids doing extraordinary
things. Everyone should have an opportunity to feel like a superhero and
our unique personalized video experience enables fans, both young and
old, to virtually save the day alongside some of the most iconic action
stars of all time."
"Watching Power Rangers episodes is a fun and engaging experience, but
Power Rangers fans everywhere are going to love using this very
innovative technology to take that experience to the next level and
create a very personalized and amazingly fun experience," said Elie
Dekel, President of Saban Brands. "Our partnerships with technology
companies such as Kideo and PixFusion are important as our audience
looks for new ways to enjoy their favorite superheroes."
Power Rangers recently debuted the latest chapter in the
long-running, popular entertainment franchise with Saban's Power
Rangers Super Samurai. The all-new half-hour television series,
which currently airs on Nickelodeon Saturdays at 1pm ET, features a new
cast of Rangers and never-before-seen villains, as well as high-octane
action, martial arts and advanced special effects.
About PixFusion LLC
New York-based PixFusion LLC is a global leader in personalized
entertainment, employing its patents and technology in a variety of
products and services. Its Kideo personalized video products for
preschoolers have won several awards such as the iParenting Media Award
and The National Parenting Center Award. In addition, the company also
markets digital products for adults and teens under its PixFusion brand,
including Paw's Garfield comics, Scott Adams' Dilbert and U.K. social
expression brand, Purple Ronnie. Through its licensing division, the
company offers an array of turn-key marketing solutions, including use
of its StarMaker proprietary I.P. platform, to leading companies like
Subway, Idaho Board of Tourism, JibJab and many more.
About Saban's Power Rangers
Saban's Power Rangers franchise is the brainchild of Haim Saban,
creator and producer of the original Mighty Morphin Power Rangers
hit series that launched in 1993. Following its introduction, Power
Rangers quickly became the most-watched children's television
program in the United States and remains the No.1 live-action kids
series on television. The series follows the adventures of a group of
ordinary young people who "morph" into superheroes and save the world
from evil. It is seen in more than 150 markets around the world,
translated into numerous languages, and is a mainstay in the most
prominent international children's programming blocks. The Power
Rangers franchise will be celebrating its 20th
Anniversary in 2013 with the launch of its newest season Power
Rangers Megaforce on Nickelodeon and other broadcasters worldwide.
Power Rangers LLC, which licenses and merchandises the Power Rangers brand,
is an affiliate of Saban Brands. For more information, visit www.powerrangers.com.
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB)
was established to acquire and develop a world-class portfolio of
properties and capitalize on the company's experience, track record and
capabilities in growing and monetizing consumer brands through content,
media and marketing. SB applies a strategic transmedia management
approach to enhancing and extending its brands in markets worldwide and
to consumers of all ages. The company provides full-service management,
marketing, promotion and strategic business development for its
intellectual properties including comprehensive strategies unique to
each brand, trademark and copyright management and enforcement, creative
design, retail development, direct-to-consumer initiatives and
specialized property extensions. SB is led by a superior management team
with decades of experience in media, content creation, branding,
licensing, marketing and finance. For more information, visit www.sabanbrands.com.
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