[June 19, 2012]

SK hynix to Acquire Link_A_Media Devices

SK hynix Inc. ('SK hynix' or 'the Company') announced that it has entered into an agreement to acquire California-based storage solution company Link_A_Media Devices Corporation ('LAMD'). LAMD, founded in 2004, is a leader in the development of semiconductor system-on-chip (SoC) solutions for the data storage market. These SoC solutions, also called controllers, interface with processors to significantly increase the speed and reliability of Flash memory. Upon completion of the acquisition, LAMD will join SK hynix as a business unit focused on customized NAND based solutions.

As various mobile applications such as smartphones and tablet PCs are being rapidly adopted and cloud computing grows in popularity, the NAND Flash market has been evolving from raw NAND memory solutions for USB and memory cards to value-added products equipped with controllers. The role of the NAND controller in premium products such as e-MMC (embedded Multi Media Card) and SSDs (Solid State Drives) has become increasingly important to meet the high memory densities and improved interface speeds required by end users.

"We expect our NAND Flah competitiveness will be further strengthened by the acquisition of LAMD which has extensive expertise in controller technology and excellent engineering resources. SK hynix will leverage this acquisition and continuously develop value-added NAND solutions and respond to our customers' needs," said Mr. Oh Chul Kwon, President and CEO of SK hynix.

"We are excited to become a part of the SK hynix family. This will enable us to bring our advanced controller solutions to a wide range of data storage products to meet the rapidly increasing demands of the worldwide business and consumer markets," said Dr. Hemant Thapar, Founder and CEO of LAMD.

About SK hynix Inc.

SK hynix Inc., Korea, is the world's top tier semiconductor supplier offering Dynamic Random Access Memory chips (DRAM), Flash memory chips (NAND Flash) and CMOS Image Sensors (CIS) for a wide range of distinguished customers globally. The Company's shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxemburg Stock Exchange. Further information about SK hynix is available at www.skhynix.com.

About Link_A_Media Devices

Link_A_Media Devices, Santa Clara, California, USA is a leader in the development of semiconductor SoC solutions for the data storage market. Its mixed signal processing and iterative data recovery technologies enable hard disk drive (HDD) and solid-state drive (SSD) OEMs to increase storage density and reduce manufacturing costs. These advantages enable Link_A_Media Devices customers to continue to meet the growing demand for high-performance and low-cost data storage in consumer, computing and enterprise storage networking applications. For more information, visit www.link-a-media.com.

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