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Best Buy to Support the New Kindle Family of Products at Its Stores Nationwide
[September 28, 2011]

Best Buy to Support the New Kindle Family of Products at Its Stores Nationwide


Minneapolis, U.S.A., Sep 28, 2011 (Thomson Reuters ONE via COMTEX) -- MINNEAPOLIS - Sept. 28, 2011 - Best Buy Co., Inc. (NYSE: BBY) today announced that the new Kindle family, including the $79 Kindle, the $99 Kindle Touch and the $149 Kindle Touch 3G, as well as the $199 Kindle Fire, will be available at all Best Buy and Best Buy Mobile stores for the holidays. The $79 Kindle, unveiled by Amazon today, will be available for pre-order by customers beginning tomorrow, Sept. 29, for pick up in early October. Pre-orders for the other Kindle Touch E-Readers and Kindle Fire will be announced in coming weeks. Customers will be able to place their orders for these new Kindles by visiting their local Best Buy or Best Buy Mobile store.



"Tablets and E-Readers have captivated consumers everywhere and we are thrilled to be able to offer the complete Kindle line to Best Buy customers," said Brian Dunn, chief executive officer of Best Buy. "We think these Kindles are going to be some of the hottest gifts this year. At Best Buy, we've long stood for choice and are delighted that these exciting Kindle solutions will be part of our holiday selection." The new Kindle family of products, introduced by Amazon in New York City today, joins a rapidly expanding selection of products at Best Buy, which recently re-designed its in-store presentation to enable customers to learn more about and easily compare new devices as they become available. Best Buy is committed to delivering superior value and convenience by presenting a full line of accessories with each device, along with exclusive advantages such as selection and connections support from specially trained Best Buy Blue Shirts, financing options, Reward Zone points, tablet trade-in and Buy Back programs. For more information about these programs and tablets at Best Buy, visit www.bestbuy.com or www.bestbuy.com/tablets.

About Best Buy Best Buy Co., Inc. (NYSE: BBY) is a leading multi-channel global retailer and developer of technology products and services. Every day our employees - 180,000 strong - are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy, visit www.bby.com and to shop at Best Buy, visit www.bestbuy.com.


CONTACT: Paula Baldwin, Best Buy Co., Inc.

612-291-6126 [email protected] This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Best Buy PR via Thomson Reuters ONE HUG#1550694

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