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Boingo Appoints Tracy Allard Director of Sales for European Carriers
[March 29, 2004]

Boingo Appoints Tracy Allard Director of Sales for European Carriers

SANTA MONICA, Calif., March 29 /PRNewswire/ -- Boingo Wireless today announced it has hired Tracy Allard as director of European carrier sales, to expand Boingo's relationships with major service providers throughout Europe that can use Boingo(TM) Platform Services to offer Wi-Fi services to their customers. Allard reports to Tamara Steffens, vice president of carrier sales.


Europe is a strategic market for Boingo and we're committed to adding new partnerships with carriers that want a truly global Wi-Fi service, Steffens said. Telecom Italia has already signed on, and we're pleased that Tracy is on board to expand our reach across Europe. She brings powerful sales expertise and a knowledge of international markets to the team.
Allard will be responsible for continuing Boingo's recent success in Europe. The company has added several new European roaming partners that have expanded its Boingo Roaming System to more than 3,000 hot spots under contract in Belgium, France, Germany, Italy, the Netherlands and the U.K. Worldwide, the Boingo Roaming System is comprised of 6,300 hot spots under contract in 29 countries.
Boingo's Platform Services offering leverages this network to provide a turnkey Wi-Fi service for service providers that includes award-winning client software and a complete suite of back-office billing, roaming, mediation and clearinghouse services. In addition to Telecom Italia, current Platform Services partners include MCI, Infonet Services, EarthLink and Fiberlink.
Allard has more than 15 years of sales experience, most recently with mobile Internet software pioneer Openwave Systems Inc. There she managed accounts for Cingular, Verizon Online, ALLTEL and Bellsouth.net, among others. Allard also has held international sales management positions with Caterpillar Inc. and H.O. Penn Machinery Co. Inc.
About Boingo Wireless
Boingo Wireless, Inc. is an ultra-high-speed wireless Internet service available in thousands of locations such as hotels, airports, cafes, and other public places, in dozens of countries throughout the world. Both directly and through major carrier and ISP partners, Boingo provides business travelers with a wireless broadband Internet connection to improve productivity while on the road. Through its Wi-Fi software and Roaming System, Boingo makes finding and connecting to Wi-Fi networks point-and-click simple and secure. More information about Boingo is available at http://www.boingo.com/.
For further information, please contact David Rodewald of David James Agency, +1-805-494-9508, [email protected], for Boingo Wireless.
Boingo Wireless


CONTACT: David Rodewald of David James Agency, +1-805-494-9508,[email protected], for Boingo Wireless



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