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TMCNet:  Bharat Book Bureau: Impact of Ericsson's Acquisition of Microsoft Mediaroom on the Global Digital TV Market

[August 13, 2014]

Bharat Book Bureau: Impact of Ericsson's Acquisition of Microsoft Mediaroom on the Global Digital TV Market

(M2 PressWIRE Via Acquire Media NewsEdge) In April 2013, Ericsson announced it had struck a deal with Microsoft to buy its Mediaroom IPTV business, the world's most widely deployed IPTV middleware with a 15% market share and key accounts including AT&T and Deutsche Telekom. On the one hand, Microsoft's intention to sell this business has sparked great curiosity. On the other hand, what impact will the acquisition have on Ericsson, the world's leading telecom equipment supplier, in terms of its existing IPTV solutions, telecom customer growth, and competition status, besides gaining Mediaroom's market share, also remains to be seen. This report discusses both Microsoft and Ericsson's motivation behind this deal and examines the influence of the deal on future digital TV market development.
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Table of Contents 1. Microsoft's Motivation to Sell Mediaroom 1.1 IPTV Solutions Gone Astray from Microsoft's Core Business 1.2 Limited Future Growth Potential 1.3 Focus on Xbox for New Digital TV Platform 2. Motivation and Strategies Behind Ericsson's Acquisition of Mediaroom 2.1 Strengthening Ericsson IPTV Solutions 2.2 Enhancing Customer Relationships and Competitive Edges 3. Conclusion Appendix For more info: https://www.bharatbook.com/media-market-research-reports-398477/impact-of-ericssons-acquisition-of-microsoft-mediaroom-on-the-global-digital-tv-market.html Contact us at : Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Toll Free No for USA/Canada : 1-866-279-8368 Email: info@bharatbook.com Website: www.bharatbook.com Follow us on twitter: https://twitter.com/researchbook Follow us on linked in : http://www.linkedin.com/company/bharat-book-bureau Our Blog : http://blog.bharatbook.com/ .

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