At the ITEXPO East 2011 in Miami last month, TMC’s Erik Linask (News - Alert) interviewed Flavio Gomes, the president of LogiSense (News - Alert). The company is a provider of billing, OSS and business process management tools for telecommunication and broadband service providers, based in Ontario, Canada.

The company came to the show after a successful 2010, which saw growth in both customers and business levels. The company is currently focusing on hosted communications, with a number of VoIP customers using their products. LogiSense is doing so well with their new offerings, in fact, that Gomes said they are looking to hire some more people for the team.

Gomes explained that he views billing and OSS as “a strategic tool,” a genuine differentiating factor, something that helps companies create flexible pricing plans, flexible product packaging. Since first impressions count, it’s important “to set the tone with your customer when they come on board. The first day of your customer experience really does set the tone,” said Gomes.

There’s a trend toward M&A activity in LogiSense’s target market these days, and Gomes said as a result of that, a lack of effective and efficient billing and OSS hampers the goodwill for businesses going through that process. He named inaccuracy as the No. 1 problem, saying not having a good picture of their base, challenges with fraud and billing, affect “how you’re perceived in the M&A arena -- on both sides.”

And as far as the cloud goes, Gomes said, “We see it as burstable power. Burstable CPU capability.”