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June 30, 2011

Financialforce.Com Introduces Integrated Solution to Simplify Online Advertising Business



A provider of cloud based online business applications for Force.com, FinancialForce.com announced the launch of a new solution called FinancialForce for Media. The new solution will allow the media companies to integrate Salesforce CRM, ad servers and FinancialForce Billing in the cloud.

With FinancialForce for Media, the company strives to offer an integrated solution that will fill up the gap between Salesforce CRM, ad servers like Google's DoubleClick (News - Alert) for Publishers and FinancialForce Billing by automating the process of selling, tracking and billing for online advertising campaigns.

Traditionally, media companies use separate disconnected systems to support their opportunity-to-cash process. This affects speed and efficiency of the entire process. The companies also face billing reconciliation problems and unified account visibility becomes nearly impossible. These result into long billing cycles creating delays in cash flow and long period close processes.

By working seamlessly with all Force.com applications and synchronizing with other ad severs and ERP systems, the FinancialForce for Media solution helps publishers make the shift to online products including mobile platforms with optimal speed and operational performance. It provides 360-degree account and agency views from a single cloud, so that publishers can analyze an account's opportunities, insertion orders, impressions served, click rates, billing and receivables all from one easily accessible information source. With this solution the online publishers are expected to gain unprecedented efficiency and complete account visibility through all stages of the online advertising sales, ad serving and billing cycle the company explained.

According to Yingjie Shu, vice president of IT at U.S. News & World Report, her organization was able to achieve dramatic efficiency gains and improvement in account visibility by reducing the company’s billing cycle by two weeks. The company’s billing reconciliation process has also been dramatically improved, Shu maintained.

The sales and management teams now have information from the entire opportunity to billing cycle at their fingertips on Force.com, Shu acknowledged in a press release.

U.S. News & World Report is one of the first customers to implement FinancialForce for Media, which allowed the company to connect Salesforce CRM, DoubleClick DART Sales Manager (DSM (News - Alert)), DoubleClick DART for Publishers (DFP) and FinancialForce Accounting and Billing into a closed loop system. This integration helped the company to unify and replace multiple systems.

“It has never been more critical for publishers to differentiate themselves in the competitive and ever changing media landscape. Cloud computing is allowing us to do that. FinancialForce.com's media solution is providing the data, process efficiencies and insight we need to optimize ad sales and deliver the best service to our clients. We picked the right company to support our business,” Shu noted in a statement.

“With an end-to-end system on the Force.com platform, media companies can overcome a historical barrier to increase ad sales and deliver customer service while keeping a lid on administrative costs. FinancialForce for Media is a prime example of the power of the new era of cloud computing,” Renny Monaghan, vice president of Industry Solutions at salesforce.com noted in a statement.

Earlier this month, FinancialForce.com released FinancialForce Accounting Spring '11.

The release was focused on improving the productivity of finance departments by streamlining tasks and using clever automation and wizards to simplify complex processes that can consume a finance department's time. Spring '11 reduces the number of touches and keystrokes in many accounting processes and now fully leverages the electronic authorization capabilities provided by the Force.com platform, the company announced in an earlier release.


Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves
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